INTERNAL LAUNCH TRAINING: MARKETING
AGENDA
Overview for Today’s Call
Co-branded Logo
Sales Video
B2B and B2C Marketing Plans
- Worksheet
- Examples
Editorial/Advertorial
Digital
- Splash page
- Website
- Social media
Tabloid/Event Program
Ad Sizes/Deadlines
Internal Process
Outside Advertising
- Cable
- Radio
Other Campaigns
- E-Blasts to Advertisers
- Press
- Community campaign
- Non-profit campaign
Promotional Items
- Bags
- Staff shirts
- Promo items
Timeline
Q & A
Printer Friendly Version
1. CO-BRANDED LOGO
2. SALES VIDEO
3. B2B & B2C ADVERTISING PLAN WORKSHEET
4. B2B ADVERTISEMENT
6. B2C ADVERTISEMENT
8. B2C CALL FOR ENTERTAINMENT ADVERTISEMENT
9. B2C SPEAKER & ENTERTAINMENT SCHEDULE ADVERTISEMENT
10. EDITORIAL
12. WEBSITE
Sun Sentinel South Florida: successfulagingsfl.com
San Diego Union-Tribune: successfulagingsd.com
13. TABLOID/EVENT PROGRAM
15. OUTSIDE ADVERTISING: TV SPOT
16. OUTSIDE ADVERTISING: RADIO SPOT
20. TIMELINE: MARKETING
30 Days Pre-Launch
- Co-branded logo developed
- Sales Video developed
- Marketing elements timeline
- Splash page launches
- Consumer marketing campaign finalized
- B2B campaign finalized
- Ad Sizes & deadlines finalized
- Editorial/Advertorial launch story planned
Launch Week
- B2B creative reviewed
- B2B campaign planned & booked
- Editorial/Advertorial launch story runs
30 Days Post-Launch
- B2B campaign launches
- Advertiser E-blast is sent
- Process for securing logos for ads and digital components
60 Days Post-Launch
- Consumer campaign planned & booked
- Advertiser E-blast is sent
- Nonprofit initiative planned
Six Months Pre-Event
- Website launches
- Advertiser E-blast is sent
- Non-profit breakfast
- Community outreach effort planned
- Staff shirts planned
- Event bags planned
- Premium items for giveaways planned
Five Months Pre-Event
- Editorial/Advertorial launch story runs
16 Weeks Pre-Event
- Consumer campaign creative review
- Community outreach E-Blast 1
- Staff shirts ordered
- Bags ordered
- Premium items ordered
12 Weeks Pre-Event
- Print & digital consumer ads creative
- Radio creative
- Cable creative
- Booth prospect E-Blast sent
- Community outreach-E-Blast 2
- Editorial/Advertorial launch story runs
8 Weeks Pre-Event
- Consumer campaign launches
- Layout for Tab/Event Program
- Spadea creative concept
- Press release 1 is sent to local TV & Radio
- Branding signage ideas reviewed
4 Weeks Pre-Event
- Review layout/materials for Tab/Event Program
- Advertorial due for Tab/Event Program
- Spadeas begin running-next four weeks
- Press release 2 is sent to local TV & Radio
- SAE Newsletter E-Blast sent sponsors & exhibitors
- Community outreach-E-Blast 3
- Editorial/Advertorial launch story runs
3 Weeks Pre-Event
- Ads due for Tab/Event Program
- All materials due for Tab/Event Program (including programming schedules, floorplan, etc.)
- Radio campaign begins
- Cable campaign begins
2 Weeks Pre-Event
- Press Release 3 is sent to local TV & Radio
- Social campaign begins
- Community outreach-E-Blast 4
Event Week
- Advertorial/Editorial runs
- Press alert is sent to local TV & Radio
- Tab/Event program is inserted in full run of paper
- SAE Newsletter E-Blast-(Tips and FAQs) sent sponsors & exhibitors
- Social campaign continues