INTERNAL LAUNCH TRAINING: MARKETING

Successful Aging Expo Branding Guidelines

Click Here to Retrieve Logo Design Files

Click Here to Watch Video on YouTube

Click Here to Download Excel Worksheet

Click Here to Retrieve Ad Templates

B2B Print Ad 1

B2B Print Ad 2

B2B Print Ad 3

B2B Print Ad 4

B2B Print Ad 5

B2B Digital Ad 1

B2B Digital Ad 2

B2B Digital Ad 3

B2B Digital Ad 4

B2B Digital Ad 5

Market Samples:

Print Sample 1: South Florida

Print Sample 2: South Florida

Print Sample 3: South Florida

Click Here to Retrieve Ad Templates

B2C Print Ad: 1/2H

B2C Generic Print 1/2V

B2C Generic Print: Full Tab

B2C Digital Ad

Market Samples:

Print Sample 1: South Florida

Print Sample 2: South Florida

Print Sample 3: South Florida

Print Sample 4A (Spadea): South Florida

Print Sample 4B (Spadea): South Florida

Digital Sample: South Florida

Click Here to Retrieve Ad Template

B2C Print Ad

Market Sample:

Print Sample: South Florida

Click Here to Retrieve Ad Templates

B2C Speaker Print Ad

B2C Entertainment Stage Print Ad

Market Samples:

B2C Speaker Schedule Ad (tab full page)

B2C Entertainment Schedule Ad (tab full page)

B2C Speaker & Entertainment Schedule Ad (full page)

CLICK HERE TO READ MORE ARTICLES

Sun Sentinel South Florida: successfulagingsfl.com

San Diego Union-Tribune: successfulagingsd.com

Click Here to Watch Video on YouTube

Expo Bags

Staff Shirts

Premium Items

30 Days Pre-Launch

• Co-branded logo developed
• Sales Video developed
• Marketing elements timeline
• Splash page launches
• Consumer marketing campaign finalized
• B2B campaign finalized
• Ad Sizes & deadlines finalized
• Editorial/Advertorial launch story planned

Launch Week

• B2B creative reviewed
• B2B campaign planned & booked
• Editorial/Advertorial launch story runs

30 Days Post-Launch

• B2B campaign launches
• Advertiser E-blast is sent
• Process for securing logos for ads and digital components

60 Days Post-Launch

• Consumer campaign planned & booked
• Advertiser E-blast is sent
• Nonprofit initiative planned

Six Months Pre-Event

• Website launches
• Advertiser E-blast is sent
• Non-profit breakfast
• Community outreach effort planned
• Staff shirts planned
• Event bags planned
• Premium items for giveaways planned

Five Months Pre-Event

• Editorial/Advertorial launch story runs

16 Weeks Pre-Event

• Consumer campaign creative review
• Community outreach E-Blast 1
• Staff shirts ordered
• Bags ordered
• Premium items ordered

12 Weeks Pre-Event

• Print & digital consumer ads creative
• Radio creative
• Cable creative
• Booth prospect E-Blast sent
• Community outreach-E-Blast 2
• Editorial/Advertorial launch story runs

8 Weeks Pre-Event

• Consumer campaign launches
• Layout for Tab/Event Program
• Spadea creative concept
• Press release 1 is sent to local TV & Radio
• Branding signage ideas reviewed

4 Weeks Pre-Event

• Review layout/materials for Tab/Event Program
• Advertorial due for Tab/Event Program
• Spadeas begin running-next four weeks
• Press release 2 is sent to local TV & Radio
• SAE Newsletter E-Blast sent sponsors & exhibitors
• Community outreach-E-Blast 3
• Editorial/Advertorial launch story runs

3 Weeks Pre-Event

• Ads due for Tab/Event Program
• All materials due for Tab/Event Program (including programming schedules, floorplan, etc.)
• Radio campaign begins
• Cable campaign begins

2 Weeks Pre-Event

• Press Release 3 is sent to local TV & Radio
• Social campaign begins
• Community outreach-E-Blast 4

Event Week

• Advertorial/Editorial runs
• Press alert is sent to local TV & Radio
• Tab/Event program is inserted in full run of paper
• SAE Newsletter E-Blast-(Tips and FAQs) sent sponsors & exhibitors
• Social campaign continues

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