INTERNAL LAUNCH TRAINING: MARKETING

 

AGENDA

Overview for Today’s Call

Co-branded Logo

Sales Video

B2B and B2C Marketing Plans

  • Worksheet
  • Examples

Editorial/Advertorial

Digital

  • Splash page
  • Website
  • Social media

Tabloid/Event Program

Ad Sizes/Deadlines

Internal Process

Outside Advertising

  • Cable
  • Radio

Other Campaigns

  • E-Blasts to Advertisers
  • Press
  • Community campaign
  • Non-profit campaign

Promotional Items

  • Bags
  • Staff shirts
  • Promo items

Timeline

Q & A

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3. B2B & B2C ADVERTISING PLAN WORKSHEET
4. B2B ADVERTISEMENT

Click Here to Retrieve Ad Templates

B2B Unprecendented Opportunity

B2B Print Ad 1

B2B Generate New Leads

B2B Print Ad 2

B2B Consumer Spending

B2B Print Ad 3

sae-b2b-quarter-pg-exhibitor

B2B Print Ad 4

B2B Template Ad 5

B2B Print Ad 5

 

 

 

 

 

 

 

 

sae-b2b-300x250-unprecendented-opp

B2B Digital Ad 1

sae-b2b-300x250-generate-new-leads

B2B Digital Ad 2

sae-b2b-300x250-consumers-spending

B2B Digital Ad 3

B2B Digital Ad 4

B2B Digital Ad 4

sae-b2b-300x250-join-us

B2B Digital Ad 5

 

 

 

Market Samples:

Print Sample 1: South Florida

Print Sample 1: South Florida

Print Sample 2: South Florida

Print Sample 2: South Florida

Print Sample 3: South Florida

Print Sample 3: South Florida

5. B2B ADVERTORIAL
SAE B2B Fall Advertorial_4276896_6c x1075

B2B Advertorial 1

SDUT B2B Advertorial

B2B Advertorial 2

6. B2C ADVERTISEMENT

Click Here to Retrieve Ad Templates

B2C Print Ad: 1/2H

B2C Print Ad: 1/2H

B2C Generic Print 1/2V

B2C Generic Print 1/2V

B2C Generic Print: Full Tab

B2C Generic Print: Full Tab

B2C Digital Ad

B2C Digital Ad

 

 

 

 

 

 

 

 

 

 

 

Market Samples:

Print Sample 1: South Florida

Print Sample 1: South Florida

Print Sample 2: South Florida

Print Sample 2: South Florida

Print Sample 3: South Florida

Print Sample 3: South Florida

 

 

 

 

 

 

 

 

 

Print Sample 4A (Spadea): South Florida

Print Sample 4A (Spadea): South Florida

Print Sample 4B (Spadea): South Florida

Print Sample 4B (Spadea): South Florida

Digital Sample: South Florida

Digital Sample: South Florida

7. B2C ADVERTORIAL
SDUT Advertorial

B2C Advertorial

8. B2C CALL FOR ENTERTAINMENT ADVERTISEMENT

Click Here to Retrieve Ad Template

B2C Print Ad

B2C Print Ad

Market Sample:

Print Sample: South Florida

Print Sample: South Florida

9. B2C SPEAKER & ENTERTAINMENT SCHEDULE ADVERTISEMENT

Click Here to Retrieve Ad Templates

B2C Speaker Print Ad

B2C Speaker Print Ad

B2C Entertainment Stage

B2C Entertainment Stage Print Ad

 

 

 

 

 

 

 

 

 

Market Samples:

SAE Fall 2016 Speaker_ 6c x1075_4479571-page-001 (2)

B2C Speaker Schedule Ad (tab full page)

SAE Fall 2016 Entertainment_ 6c x1075_4479560-page-001 (2)

B2C Entertainment Schedule Ad (tab full page)

SDUT Speaker & Entertainment Schedule

B2C Speaker & Entertainment Schedule Ad (full page)

 

11. WEBSITE: SPLASH PAGE

Splash page

12. WEBSITE

Sun Sentinel South Florida: successfulagingsfl.com

San Diego Union-Tribune: successfulagingsd.com

13. TABLOID/EVENT PROGRAM
CLICK TO VIEW: South Florida, May 2017

CLICK TO VIEW: South Florida, May 2017

sdut tab cover

CLICK TO VIEW: San Diego, October 2016

SDUT TAB COVER

CLICK TO VIEW: San Diego, April 2016

SAE CSG Tab cover

CLICK TO VIEW: Colorado Springs, October 2015

 

14. AD SIZES & DEADLINES

SAE_Sales_Deadlines_SDUT_120616

15. OUTSIDE ADVERTISING: TV SPOT
17. EMAIL TO ADVERTISERS

Eblast_011817

18. PRESS RELEASE
Press Release SAE S FLA 2017-1

Press Release: South Florida, May 2017

Press Release SAE Oct 8th San Diego 2016[197675]

Press Release: San Diego, Oct 2016

19. PROMO ITEMS

Expo Bags

Staff Shirts

Premium Items

Expo bag_side 1 Expo bag_side 2 Staff shirt

20. TIMELINE: MARKETING

30 Days Pre-Launch

  • Co-branded logo developed
  • Sales Video developed
  • Marketing elements timeline
  • Splash page launches
  • Consumer marketing campaign finalized
  • B2B campaign finalized
  • Ad Sizes & deadlines finalized
  • Editorial/Advertorial launch story planned

Launch Week

  • B2B creative reviewed
  • B2B campaign planned & booked
  • Editorial/Advertorial launch story runs

30 Days Post-Launch

  • B2B campaign launches
  • Advertiser E-blast is sent
  • Process for securing logos for ads and digital components

60 Days Post-Launch

  • Consumer campaign planned & booked
  • Advertiser E-blast is sent
  • Nonprofit initiative planned

Six Months Pre-Event

  • Website launches
  • Advertiser E-blast is sent
  • Non-profit breakfast
  • Community outreach effort planned
  • Staff shirts planned
  • Event bags planned
  • Premium items for giveaways planned

Five Months Pre-Event

  • Editorial/Advertorial launch story runs

16 Weeks Pre-Event

  • Consumer campaign creative review
  • Community outreach E-Blast 1
  • Staff shirts ordered
  • Bags ordered
  • Premium items ordered

12 Weeks Pre-Event

  • Print & digital consumer ads creative
  • Radio creative
  • Cable creative
  • Booth prospect E-Blast sent
  • Community outreach-E-Blast 2
  • Editorial/Advertorial launch story runs

8 Weeks Pre-Event

  • Consumer campaign launches
  • Layout for Tab/Event Program
  • Spadea creative concept
  • Press release 1 is sent to local TV & Radio
  • Branding signage ideas reviewed

4 Weeks Pre-Event

  • Review layout/materials for Tab/Event Program
  • Advertorial due for Tab/Event Program
  • Spadeas begin running-next four weeks
  • Press release 2 is sent to local TV & Radio
  • SAE Newsletter E-Blast sent sponsors & exhibitors
  • Community outreach-E-Blast 3
  • Editorial/Advertorial launch story runs

3 Weeks Pre-Event

  • Ads due for Tab/Event Program
  • All materials due for Tab/Event Program (including programming schedules, floorplan, etc.)
  • Radio campaign begins
  • Cable campaign begins

2 Weeks Pre-Event

  • Press Release 3 is sent to local TV & Radio
  • Social campaign begins
  • Community outreach-E-Blast 4

Event Week

  • Advertorial/Editorial runs
  • Press alert is sent to local TV & Radio
  • Tab/Event program is inserted in full run of paper
  • SAE Newsletter E-Blast-(Tips and FAQs) sent sponsors & exhibitors
  • Social campaign continues

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