INTERNAL LAUNCH TRAINING

TRAINING SESSIONS

MARKETING»
Co-branded Logo
Sales Video
B2B and B2C Marketing Plans (Worksheet & Examples)
Editorial/Advertorial
Digital (Splash page, Website, Social media)
Tabloid/Event Program
Ad Sizes/Deadlines
Internal Process
Outside Advertising (Cable, Radio)
Other Campaigns (E-Blasts to Advertisers, Press, Community campaign, Non-profit campaign)
Promotional Items (Bags, Staff shirts, Promo items)
Timeline

OPERATIONS»
Operational/Sales Process
Venue
Floorplan Process
Key Vendors (Decorator, Audio/visual, Electrical)
Sponsor/Exhibitor Activation Process & Kit
P&L
Signage
Timeline

PROGRAMMING»
SAE Seminar Series Process
Speaker & Main Stage Sample Schedules
Forms & Templates
Programming Considerations
Programming Staffing Suggestions
Timeline

SALES SESSION 1»
Assets Grid
Inventory & Revenue Worksheet
Proposal Request Form (Proposal Request Tracking Log)
Sales Process to Goal

SALES SESSION 2»
Top 300 Accounts
Key Categories
Sponsor & Exhibitor Sales Packages
Commissions & Bonuses

SALES SESSION 3»
B2B Opportunity & Internal Process (B2B Call-In Tracking Log)
SAE Tracking & Status Report Internal Process
Prospect Process with Sales Reps (Weekly Manager Report)
Review Launch Notebook
Sponsor & Exhibitor Activation Process